As soon as the world finds out you’re pregnant, especially if it’s with your first child, you will be blasted from all sides with recommendations of “products every parent needs.” Family will ask if you have the latest nursing pillow, friends will offer to “help you scan” (that is, tell you exactly what they want you to register for) at Buy Buy Baby, companies you’ve never heard of will mail you coupons for merchandise you didn’t know existed.
According to GlobeNewswire, the global baby products market is set to reach $15.6 billion annually by 2026—and expectant, anxious parents are the perfect target for its marketing. As much fun as it is to go on a buying spree while expecting so you can “feel prepared,” (haha) remember that every purchase has a built-in expiration date: Kids grow so fast, that a lot of pregnancy and baby swag is completely unnecessary. Behold: a potentially controversial list of bullshit baby items you absolutely do not need to buy.